More downloads with less the effort

Stop watching traffic slip away. Start turning visits into installs with smart visual improvements that bring in more users.

─ Free of charge

Case Studies

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games

How a dormant game grew installs by 27%

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Games

How a couples game increased organic installs by 48%

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games

How a trivia game improved conversion by 12%

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People are saying...

“Our Sudoku game isn’t even in active development, yet after Calista’s screenshot redesign we saw a 27.8% jump in Android installs. If you want your game to stand out and grow, I can’t recommend her enough.”

Thiago from Pink Pointer

Creator of Sudoku - Classic Puzzle

“Working with Calista on our screenshots drove a 7.4% lift in installs. She’s very driven, results-focused, and incredibly easy to collaborate with — I’d strongly recommend her to anyone serious about growing their player base.”

Tommy from Volcano Entertainment

Creator of Sudoku Brain Puzzle

“We're early in our SEO journey, but Calista already boosted our site's speed score from 46 to 96—laying a solid foundation for better visibility. She also improved our hero section for conversions, likely turning more visitors into players. Highly recommend working with her if you want to grow your player base.”

Martin from Smuttlewerk

Creator of FleetBattle

"Calista redesigned our game’s screenshots and after a few iterations we saw a 6.5% install lift on Android. All of her work is top quality, she’s great to collaborate with, and if you’re looking to grow your player base I’d highly recommend working with her."

Sean from DH3 Games

Creator of BFF Friendship Test

“Our Sudoku game isn’t even in active development, yet after Calista’s screenshot redesign we saw a 27.8% jump in Android installs. If you want your game to stand out and grow, I can’t recommend her enough.”

Thiago from Pink Pointer

Creator of Sudoku - Classic Puzzle

“Working with Calista on our screenshots drove a 7.4% lift in installs. She’s very driven, results-focused, and incredibly easy to collaborate with — I’d strongly recommend her to anyone serious about growing their player base.”

Tommy from Volcano Entertainment

Creator of Sudoku Brain Puzzle

“We're early in our SEO journey, but Calista already boosted our site's speed score from 46 to 96—laying a solid foundation for better visibility. She also improved our hero section for conversions, likely turning more visitors into players. Highly recommend working with her if you want to grow your player base.”

Martin from Smuttlewerk

Creator of FleetBattle

"Calista redesigned our game’s screenshots and after a few iterations we saw a 6.5% install lift on Android. All of her work is top quality, she’s great to collaborate with, and if you’re looking to grow your player base I’d highly recommend working with her."

Sean from DH3 Games

Creator of BFF Friendship Test

“Our Sudoku game isn’t even in active development, yet after Calista’s screenshot redesign we saw a 27.8% jump in Android installs. If you want your game to stand out and grow, I can’t recommend her enough.”

Thiago from Pink Pointer

Creator of Sudoku - Classic Puzzle

“Working with Calista on our screenshots drove a 7.4% lift in installs. She’s very driven, results-focused, and incredibly easy to collaborate with — I’d strongly recommend her to anyone serious about growing their player base.”

Tommy from Volcano Entertainment

Creator of Sudoku Brain Puzzle

“We're early in our SEO journey, but Calista already boosted our site's speed score from 46 to 96—laying a solid foundation for better visibility. She also improved our hero section for conversions, likely turning more visitors into players. Highly recommend working with her if you want to grow your player base.”

Martin from Smuttlewerk

Creator of FleetBattle

"Calista redesigned our game’s screenshots and after a few iterations we saw a 6.5% install lift on Android. All of her work is top quality, she’s great to collaborate with, and if you’re looking to grow your player base I’d highly recommend working with her."

Sean from DH3 Games

Creator of BFF Friendship Test

Most creators don’t realize their store page is turning users away.

Users won’t message you about dull icons or confusing visuals — they’ll just scroll past. If any of these feel familiar, you might be losing out on easy installs.

Bland creatives

If they’re not highlighting the best parts, users won’t feel a reason to install.

Icons that blend in

Your icon is your first impression. If it doesn’t stand out, it gets ignored.

Outdated design

When your visuals don’t feel fresh, users might think your app isn’t either — and skip it.

Optimize your page & watch your downloads grow

Through visual analysis, design revamps, and A/B testing, we fix the hidden issues costing you users — so your store page attracts installs instead of turning users away.

Audit

Find what’s holding you back

We start by analyzing your page to uncover what’s stopping users from hitting "Install" — whether it's weak visuals, mixed messaging, or unpolished design.

Design & Dev

Fix the visuals

Once we spot the issues, we redesign your icon and/or graphics to better highlight the best moments, follow guidelines, and speak directly to your audience.

A/B Testing

Test what works

No guesswork here. We run A/B tests to compare different designs and find out what actually drives more installs in the real world.

Apply & Deliver

Lock in the Wins

After testing, we apply the highest-performing visuals permanently. Your page becomes a polished, conversion-focused asset that keeps working for you.

CAlista Lee

meet the human

...behind NimbleCrafted

As a seasonal Game Developer, I know how much effort goes into making a great app ─ your page should work just as hard to get it played.

With Frontend Dev, UI/UX Design, and Game Dev experience, I help creators optimize their visuals that actually get users to hit "Install."

More downloads with less the effort

Case Studies

People are saying...