How a classic quiz game grow by 6%

Key Takeaways

• Visual redesign + headline rewrite to improve clarity at thumbnail size
• By making screenshots scannable and visually distinct, the game increased installs by +6.5% over a 28-day A/B test

Challenge

While the game had steady traffic, installs were underperforming.

The existing screenshot set had two core issues:

• Headlines weren’t readable at thumbnail size, making it hard to quickly grasp the game
• Visuals felt outdated and blended in with competitors, reducing differentiation

As a result, users struggled to understand the game within the first few seconds — leading to missed install opportunities.

Solution

Rewrite headlines for fast scanning

Headlines were trimmed and rephrased to be instantly readable, even at smaller sizes. This helps users quickly process the value without effort.

Redesign visual language

The entire visual style was reworked to break away from common competitor patterns. The goal was to create a distinct look that stands out during browsing.

Improve first-impression clarity

Screens were structured so users could understand what the game offers within the first 2 seconds — reducing friction in decision-making.

Results

After a 28-day A/B test on Google Play, the redesigned set delivered +6.5% increase in installs compared to the original screenshots.

Key Learnings

Scannability drives decisions

If users can’t read it instantly, it won’t influence their decision.

Differentiation wins attention

In saturated markets, looking different is often the first step to getting installs.

Impact & Next Steps

The winning set was rolled out for default listing.

Summary

“When a game is in a very saturated market, a screenshot set that looks & feels unique is key to drive viewers to players.